I thought of writing this article only after the last ODI between India and SA. For more than a year the NEO Sports has been telecasting the matches involving India, be it in India or abroad.

Now here is what I think could happen in future. If India doesn’t perform well in few of the matches, which I pray doesn’t happen, the TRPs of the matches would go down like hell. Only because, like me many of my colleagues are now fed up with the frequency at which the channel take BREAK between the overs and sometimes during the over too. In the recently concluded series we were devoid of the best of cricket. There were many instances where few of the balls bowled were not shown at all. And quite regularly as soon as the last ball is bowled the break is taken, and then the ADD runs until the bowler reaches the umpire for the next over. This kind of broadcast and the money hungry broadcasters are ruining the quality of cricket. Gone are the days when we had enjoyed the captains call between the overs, the chat between the batsman and fielders, boundary fielders interacting with the crowd, umpires chatting with the players, and above all the terrific commentary etc. Now even when two player collide while fielding, these poor broadcaster don’t hesitate in taking break and we never come to know what exactly had happened. Breaks are taken even when a player had reached his century or had hit six\four\taken a wicket on the last ball of the over. What a shame!! Cricket is not only just bowler bowling at the batsman and batsman hitting it. It is much more than that. I would have really boycotted the series had India not played well.

This might also be the reason why cricket is not that famous compared to soccer, golf, F1, or tennis.

Having said all this let me take some positives out of this. Now that I have seen same advertisement repeating umpteenth of time, I can comment on few of those :-). Here are few categories into which I have segregated the ADDS into.

1.    Irrelevant Ones
A bikini clad women coming out of the sea on to the shore. First I thought it was a bikini ADD, then I thought may be an ADD by Goa tourism department to attract foreigners and to remind them that look people, Goa is safe!! But hey what does a cement company had to do with bikini or for that matter a woman. God saves JK Cement. Cheapo Cheapo, could have taken a better looking woman at least ;).

Why is Akshay kumar so desperate for a 25Rs Coke, common you don’t need to take so much of risk just for Rs25. If you need I can donate that much but please don’t put your life in jeopardy by doing those stunts. I get a feeling that those stunts were meant for dhoom-3 which Akshay might have fleeced from their director coz he did not cast him for the movie.

2.    Relevant Ones
Magician trying to make a palace invisible is astonished to see that though the palace is gone the paint still remains. Thumbs up Asian Paints.

From an irritating DOCOMO, DOCOMO, A-AA-A-O, DOCOMO to “friends share everything” is a huge leap forward for the Japanese-Indian joint establishment. Way to go dear, Vodafone and Airtel are way ahead in putting the best Adds forward.
Idea and Aircel have taken to saving the environment, great and noble idea. One can save trees so that tigers can leave peacefully for other, why don’t they merge…just a suggestion :-). The new entry by Spice is welcomed too; I am sure that it will give run for the money to discovery and animal planet. It is nice to see healthy competition between these service providers. Good for all of us:-). Expect SMS rates to come down as the call rates are already stagnant.

Although the service providers are coming out with brilliant ADDs the equipment makers are degrading the standards. Lava, Lemon, Onida(don’t try again), what not….at least could have chosen better names.

3.    In the middle
Volkswagen could have done better. Being such a huge brand, was expecting to come up with something new and one which appeal to Indian crowd.

“Why play akele”, join iBibo, again it is an OK OK Add, could have done better. By the way I created an account in iBibo, it looks a replica of facebook.

Looking for your suggestions and any other ADDs that come to your “zaham” 🙂

One Response to “MadAdd”

  1. Bhuvan Says:

    ur blog is very nice plz see my site

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